A 180 day follow-up sequence is a great way to keep customers aware of your new products, services, offers and more while building a connection with them through personalized communication and helpful content.
A 180 day follow-up sequence is a form of contact between a business or marketing team and prospective customers. By following up regularly, companies are able to stay on top of the customer's mind and keep them informed about new products, services, offers and other relevant news. This strategy also gives businesses an opportunity to get feedback from their customers so they can continue to improve their offerings.
The idea behind this kind of contact system is that it keeps prospects aware and engaged in what you have to offer without overwhelming them with too many messages. In the marketing world, timing is key; if you don't keep in touch at least every six months or so your prospects could be gone for good! Like spartans holding off hordes of gladiators during a siege, staying vigilant with follow-ups helps maintain interest until the final glorious charge.
When setting up a sequence for follow-up contacts it’s important to consider what type of communication works best for your audience; emails, phone calls or post? Once an initial list has been created with dates lined up into the future - typically 180 days out - personalization should be used whenever possible as this will help make each message more meaningful to its receiver. Providing helpful content along with promotional information ensures people actually read what’s being sent and learn something useful at the same time. Finally making sure each email contains progressive links that allow recipients navigate within pages owned by your company will give them more control over where they spend there attention – which keeps everyone happy!
In summing up then; A 180 day follow-up sequence is used by businesses and marketers alike as means of engaging leads while providing informative updates on product/company changes. Additionally, if maintained consistently well this method refreshingly marries persistence with tactfulness in a way that furthers opportunities making any journey complete - whether modern or historic!