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Article

Unearth CRM Tracking's Untapped Treasure: Leverage AI for Team Insights!

Tracking the benefits of CRM is essential to success. Learn about Tracking and how it can help you maximize your customer relationships. From improved customer service to better data insights, discover how Tracking can benefit your business. Take advantage of this powerful tool today!

Tracking CRM Benefits

What is 

Track

Tracking has become an increasingly important part of customer relationship management (CRM). But what is this concept all about, and why has it gained such traction? Put simply, tracking is the process of regularly gathering data on customers’ interactions with a company or business. This includes information like browsing patterns, purchase history and feedback, so as to better understand how customers use and interact with the company.

The purpose of tracking customer interaction is twofold: firstly, it helps businesses gain insights into their customer base in order to more accurately assess customer needs and preferences; secondly, it allows companies to improve the ways they reach out and engage customers. By leveraging the power of tracking data, companies can craft targeted marketing campaigns tailored around user behaviour for a more predictive approach that reaches those most likely to be interested in their product or service.

For its effective implementation however, CRM tracking relies heavily upon strong organizational skills – think Spartan organization! Rather than facing individual criss-crossed strands within a bowline knot - AKA disorganized data chaos - companies must bring structure to make sense of all that has been gathered. This requires breaking down data into categories or segments which then form the basis for analysis integration within one consistent source. Such an approach not only simplifies uncovering patterns but also enables smooth transfer back into any external system used by your company's various teams. That way you get an overview in actionable chunks at once instead of feeling like gladiators in Colosseum constantly trying to juggle disjointed pieces together for each team segment on its own!

In conclusion then, “tracking” entails actively observing how consumers engage with your brand over time via different channels. Accurately synthesizing this collected information from multiple sources provides businesses with invaluable insight into their audience so that they can strengthen customer satisfaction through finely tuned strategies specifically crafted towards reactions and behaviours — those clever spartans sure know how to fight inertia brought about by ever-changing customer demands!

How you can leverage it in your business

  1. Trackign customer feedback and sentiment to provide tailored support when needed: By trackign customer sentiment, businesses can quickly understand how customers are responding to their product or services, which in turn helps them craft a better customer experience and improve support in the long-run.
  2. Keepign track of conversations between customers and agents: CRM trackign tools make it easier for businesses to keep an eye on ongoing customer conversations, allowing them to intervene whenever necessary or update the system with new insights gathered during those conversations.
  3. Retainign vital business metrics through monitoring activities: With a properly set up trackign system in place, businesses can gain access to real time data about their business operations that shape key decisions on marketing strategies as well as further develop existing ones.
Tracking customer interactions has come a long way, giving businesses invaluable insight into their audience to craft targeted campaigns that optimize marketing spend and take advantage of AI solutions.

Other relevant use cases

  1. Identifying customers' preferences
  2. Gathering data on customer interactions
  3. Analysing browsing patterns
  4. Assessing purchase history
  5. Recording feedback and reviews
  6. Leveraging tracking data for targeted marketing campaigns
  7. Organising data into categories and segments
  8. Creating an analysis integration structure
  9. Providing in actionable chunks overviews to teams
  10. Strengthening customer satisfaction with customized strategies

The evolution of 

Track

Track

Tracking has been around in the world of customer relationship management (CRM) since before anyone could remember. It all began in a very basic form, with marketers manually entering data into an Excel spreadsheet. As technology advanced and companies grew larger, this method became increasingly inefficient and inadequate to meet customers' needs.

This is when CRM tracking started to evolve. Businesses leveraged their array of data sources and developed software applications that allowed them to better track their customer interactions across numerous media outlets - web, email, print - creating a much more comprehensive view of customers. This was an eye-opener for many businesses as they were now able to gain valuable insights from analyzing this data.

The next step came with cloud computing, giving companies access to fully featured services for tracking tasks without needing any complicated IT setup or maintenance personnel. Such tools enabled teams to collaborate on projects like never before by sharing ideas over cross-functional platforms; plus it removed lengthy manual processes which made it easier for employees to find information quickly and act faster on trends or opportunities that arise in the market.  

As we move forward into the future of tracking within CRM, artificial intelligence is at its peak. Chatbots can be used to automate handling of routine inquiries from customers; analytics outputs can generate trends from large quantities of data; machine learning algorithms can process customer behaviour signals like never before - all these make for better decision making ability and give a competitive edge for companies that embrace AI solutions such as those found in CRM tools today.

To sum up, tracking under CRM has come a long way since it began - with tremendous power given to businesses through greater understanding of how different channels affect campaign success; allowing them insight into optimizing marketing spending instead of flying blind! And hopefully businesses don't miss out on tapping deep into what AI has to offer – providing solutions beyond current imaginings!

Sweet facts & stats

  1. 91% of businesses with more than 11 employees use some form of Customer Relationship Management (CRM) technology for tracking customer data.
  2. Nearly two-thirds of marketing teams using CRM track multiple customer journeys in real time and respond quickly to customer needs.
  3. 67% of marketers say that they can’t even measure the effectiveness of their campaigns without a CRM tool for tracking them.
  4. 80% of companies who track customer feedback saw an improvement in the quality and quantity of customers converted over time by using a CRM tracking system.
  5. 93% percent of businesses backtrack customer records to analyze how their messaging affects customer journeys with a CRM solution for tracking information over time and space — like an ancient Spartan or Gladiator guarding its territory!

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