The concept of “bid” has been around for years within the realm of Facebook Ads. But how did it start, what are its current developments and what does the future hold? Let's dive into its origins to discover just that.
Bid began as a simple way to set the maximum amount one was willing to pay for their particular advertisement - nothing more, nothing less. Over time though, this concept evolved immensely as new features were added along with different types of bidding strategies being developed and deployed by marketers. Automation entered the fold too, allowing marketers even more freedom when creating their campaigns and optimizing them as they ran.
Fast-forwarding a few years and we've got bid today; an entire category unto itself full of various tools integrated with Facebook's API which offer marketing solutions like budget monitoring, real-time bidding calculators and automated tracking capabilities – all designed to streamline high-level ad purchasing decisions. Along with these goodies come user segmentation analysis capabilities in order to provide comprehensive insights into customer engagement habits across different channels (e.g brand website vs social media page).
So where do we go from here? Well considering everything mentioned right now is most certainly still applicable going forward, we expect further development beyond those features in due course – AI perhaps becoming more prominent or wider access to development API drives will make it easier than ever before to gain super granular control over things like campaign transparency and influencer account linking decisions while expanding options related to A/B testing methods throughout campaigns also looks like a strong possibility moving forward! Safe to say then that “bid” isn't anywhere close to completing its evolution path yet – stay tuned!