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Article

Leveraging Sales Funnel Stages for Max Profit

Sales funnel stages are essential for businesses to maximize profits. Learning how to use them correctly is key, as they can help you identify customer needs and create targeted campaigns. Understanding the different stages of a sales funnel can help you increase your ROI and optimize conversions. Discover more about Sales funnel stages today and start growing your business!

Sales Funnel Stages: Maximizing Profits

What is 

Sales Funnel Stages

Sales funnels stages are like a gladiator tournament – the goal is to make it through each stage in order to win. It’s a concept integral to maximizing sales, teaching businesses how to draw potential buyers through several steps and convert them into actual customers.

The customer journey moves from awareness all the way until purchase or abandonment. To do this effectively, business owners must have an intimate understanding of each phase in the funnel and what strategies typically function best in that space. Generally speaking, there are four steps comprising these phases: Awareness, Interest, Decision and Action (AIDA).  

Let’s start at the beginning with Awareness; this is when potential customers become aware of your product or service—however they haven’t internalized its value yet. Reaching out through SEO friendly content website optimization can help bring people into contact with your company.

The next layer of Interest widens as consumers learn more about you; every bit of knowledge incites further interest where curious prospects begin to explore features and judge quality against cost as well as availability sources such as vendors and competitors. Creating an attractive landing page with useful information will serve them well here while helping refine their decision making process by pointing out advantages associated with buying from your organization (think pages like ‘About Us’ or ‘Frequently Asked Questions(FAQ)”).

How you can leverage it in your business

  1. Utilize sales funnel stages to streamline the customer journey, from awareness, considerations and trial of a product all the way through to commitment and loyalty. This process allows for tailor-made interactions with potential leads which minimizes wasted resources and focuses on interested buyers.
  2. Use sales funnel stages as part of an overall CRM system that tracks customers simultaneouly in each stage throughout their buying cycle. Doing so can help predict future behavior based on previous trends, giving marketers firm insight into who is likely to make a purchase or drop out earlier down the road.
  3. Implement sales funnel stages automation tools which employ advanced tactics such as email segmentation, personalization settings and multi-stage nurturing flows; allowing businesses to target specific criteria when creating campaigns, leading to higher conversions over time as well as better conversation rates due to improved gender tracking and predictive analytics capabilities.
Sales funnel stages have become integral for maximizing sales and creating tailor-made relationships with customers to efficiently convert leads, ultimately allowing businesses of all sizes to optimize their profits.

Other relevant use cases

  1. Awareness: Reaching out through SEO-friendly content and website optimization.
  2. Interest: Creating an attractive landing page with useful information that points out advantages associated with buying from your organization.
  3. Decision: Presenting promotional campaigns, reward programs, clear instructions, and useful offers to prospects while they decide which version is best for them.
  4. Follow-through/Action: Measuring performance KPIs and taking a proactive approach to defining the narrative of the market position in order to maximize returns on investments and increase clientele base.
  5. Retention: Retaining satisfied customers by continuing to provide quality service related benefits as well as offering discounts or complimentary products/services from time to time depending upon their loyalty towards the brand.

The evolution of 

Sales Funnel Stages

Sales Funnel Stages

Sales funnel stages have been around for quite some time, and over the years they've made a huge impact on the way we approach sales. First introduced in the late 1800s, these four stages - awareness, interest, decision and action - have provided an invaluable roadmap to successful selling. They've enabled businesses of all sizes to generate leads, build relationships with potential customers and ultimately make more money.

The idea of breaking up the sales process into distinct phases has come a long way since its inception. In the early days, each step was approached separately and had to be executed manually – from identifying targets to developing trust and getting them to take action. With technological advances like artificial intelligence (AI), machine learning (ML) and predictive analytics that can now track customer behavior across multiple channels in real-time, this entire process is much smoother: marketers can now get their message out quickly and efficiently enough for younger audiences especially who are so used to instantaneous everything!

As technology continues to evolve rapidly however – from virtual reality (VR), augmented reality (AR) to computer vision and natural language processing – "Sales funnel stages" will become even more important assets within organizations due to their effectiveness at transforming complex data sets into easily understandable visualizations of consumer engagement levels. This allows companies to pinpoint exactly where improvements can be made or at which stage further targeted actions should be taken in order maximize lead conversion rates  overall ROI down the line. Plus AI-driven digital assistants which have already made waves with voice search opportunities give brands yet another chance at capturing consumer attention by serving up personalised conversations with prospects through smart chatbots. How cool is that?

Given such ingenuity implemented thus far along with emerging advancements still on the horizon it’s almost safe say that “Sales funnels” as we know them today only mark beginnings of what is surely exciting times ahead when selling meets tech!

Sweet facts & stats

  • The average sales conversion rate from one stage to the next is 10%.
  • It typically takes 6-8 touch points before a customer decides on making a purchase.
  • On average, it takes about 7 days for customers to complete each sales funnel stage.
  • Leads located towards the bottom of the funnel have about 40% higher closing rates.
  • Over 60% of sales are lost because contacts slip away in between stages of the funnel.
  • Businesses with strong lead management programs generate 50% more qualified leads at 33% lower cost per lead.
  • A study found that ancient Spartan and Roman soldiers converted leads at a shocking 94%, signifying their impressive skills in tactical accountability and advocating.

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