Retargeting is an innovative way for businesses to stay in the lead generation game. It provides them with the opportunity to reconnect with potential customers who have taken an interest in their product or service, but have not yet converted into paying customers.
In other words, retargeting allows businesses to keep their company "in the running" and up their chances of landing a sale by reminding prospects of what they've been missing out on. It's how companies continue to do battle against their competition, almost like modern-day spartans and gladiators!
And it works - research shows that people who are retargeted are 70% more likely to convert than those who weren't exposed at all. Retargeting also helps reach leads that may otherwise never convert, as well as re-engage existing customers and build relationships with them over time until they're ready to purchase again.
Put simply, retargeting is a form of remarketing (or digital ads) that tracks online visitor behavior by placing a cookie on web browsers when someone visits one's website before heading off elsewhere. When these visitors come back around through search engine results or targeted websites afterwards, companies can show those users relevant content such as advertisements or special offers related directly criteria looked at while onsite. Those same ads then follow visitors throughout the web – providing instant brand recall which often converts into real sales.
Given its success rate and widespread visibility, retargeting has become one of the most important strategy pieces in any business’s lead generation toolkit today – especially for brands without tons of organic traffic coming their way from major search engines such as Google and Yahoo! With consistent use, companies can quickly realize returns from low upfront investments – making this type of marketing highly attractive for small businesses just beginning to expand their presence online..
Retargeting continues to be an innovative and powerful lead-generating tool, allowing businesses to stay ahead of the competition, build relationships with existing customers, and increase conversions.