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Article

Ancient Art of Retargeting: Lead Gen Success

Retargeting is an effective way to maximize lead generation. It allows businesses to identify and reach out to potential customers who have already expressed interest in their products or services. By providing relevant, personalized messages at the right time, companies can increase conversions and drive more sales. Learn about Retargeting today!

Retargeting: Maximize Leads

What is 

Retargeting

Retargeting is an innovative way for businesses to stay in the lead generation game. It provides them with the opportunity to reconnect with potential customers who have taken an interest in their product or service, but have not yet converted into paying customers.

In other words, retargeting allows businesses to keep their company "in the running" and up their chances of landing a sale by reminding prospects of what they've been missing out on. It's how companies continue to do battle against their competition, almost like modern-day spartans and gladiators!

And it works - research shows that people who are retargeted are 70% more likely to convert than those who weren't exposed at all. Retargeting also helps reach leads that may otherwise never convert, as well as re-engage existing customers and build relationships with them over time until they're ready to purchase again.

Put simply, retargeting is a form of remarketing (or digital ads) that tracks online visitor behavior by placing a cookie on web browsers when someone visits one's website before heading off elsewhere. When these visitors come back around through search engine results or targeted websites afterwards, companies can show those users relevant content such as advertisements or special offers related directly criteria looked at while onsite. Those same ads then follow visitors throughout the web – providing instant brand recall which often converts into real sales.

Given its success rate and widespread visibility, retargeting has become one of the most important strategy pieces in any business’s lead generation toolkit today – especially for brands without tons of organic traffic coming their way from major search engines such as Google and Yahoo! With consistent use, companies can quickly realize returns from low upfront investments – making this type of marketing highly attractive for small businesses just beginning to expand their presence online..

How you can leverage it in your business

  1. Leverage Retargeting to increase brand awarness: With retargeting, you can communicate with potential leads that have already visited your website, tailoring content and taylored messaging in order to build better relationships with them and make a lasting impression.
  2. Utilize Retargeting for Lead Nurturing: By leveraging lead nurtering campaigns such as webinars or email lists, you can encourage leads to purchase your products or services – all by using retargeting ads to remind potential customers of their interest in what you’re offering.
  3. Focus on Re-Engagement & Retention: Once the lead is generated through retargeting, focus efforts on re-engaging and retianing these leads through personalized user journey mapping which takes into account both organic visits and users acquired through Paid Media Campaigns (PMC). This will enable growth due to providing each lead with relevant content at the exact moment they need it most!
Retargeting continues to be an innovative and powerful lead-generating tool, allowing businesses to stay ahead of the competition, build relationships with existing customers, and increase conversions.

Other relevant use cases

  1. Serving display ads to visitors who have left without buying
  2. Broadcasting special offers to returning leads
  3. Showcasing remarketing campaigns on relevant websites
  4. Segmenting an audience based on behavioral activity
  5. Presenting dynamic banner ads in search engine results
  6. Developing dedicated landing pages for different lead types
  7. Targeting customers with personalized emails and videos
  8. Utilizing keyword-specific retargeting strategies
  9. Designating top-performing ad versions based on analytics data
  10. Refocusing certain products or services on consumers' interests

The evolution of 

Retargeting

Retargeting

Retargeting has been around since the dawn of online advertising, but its precise usage over the years has seen a dramatic shift. Initially viewed as simply an alternative to traditional methods for delivering ads to consumers, retargeting is now widely accepted as a critically important tool for lead generation and growth marketing.

The evolution of retargeting began with simple pixel-based tracking techniques. Businesses embedded small bits of code on their websites that tracked user activity across pages and communications with customers after they had left a page, then served them more relevant ads tailored to their behavior while they browsed other sites. This method allowed businesses to interact more closely with prospects and nurture warm leads over time by providing them powerful messaging customized according to previous interactions on the site.

So-called “smart retargeting” put such interactions into understanding customer journeys with complex measurement processes and sophisticated algorithms, allowing marketers to automate decision making in real time - tailoring campaigns based on where users are in their buying cycle, what browsers they use and how many times visitors have interacted with the business website before taking any further steps towards conversion. Innovations like Dynamic Product Ads (DPAs) also improved targeting accuracy through utilizing data from product catalogs; specifically generated ads linking individual product details from shoppers' browsing histories directly back onto eCommerce store offerings.

As technology improves every year, we can expect continuing advancements driving even deeper levels of personalization within retargeting strategies – especially during live experiences such as webinars or trade shows attended remotely via video conferencing tools - seamlessly connecting viewers with display or video ads catered exactly right for their tastes and interests. There is tremendous potential here too in applying machine learning models that can be taught by collecting shopping behavior data which marketers already deploy when running search campaigns powered by artificial intelligence..  It's clear that whatever iterations its taken over recent years, retargeting has established itself as one of most powerful lead generating tactics available today – sure to remain an intrinsic part of acquisition strategy well into future one way or another!

Sweet facts & stats

  1. Retargeting can increase clickthrough rates by up to 400%, with lead conversion rates of 2-5%.
  2. More than half of consumers who are exposed to retargeted ads make a purchase within 30 days.
  3. Individuals who have seen prior targeted ads are 70% more likely to convert into paying customers than new visitors who were not targeted.
  4. Retargeting ads are 10 times cheaper on a cost-per-lead basis compared to traditional paid search campaigns, providing a 10X return on investment (ROI).
  5. This year, advertisers using “retargeting” will bring in around $19 billion dollars in Ad Spend - that's about 40% of total online ad budgets!
  6. Did you know an average Spartan was trained from birth in strategy series and sold tactics? Chances are good he could come up with a great idea or two for lead generation if they had the chance...

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