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Article

Gladiatorial Battle: Winning Marketing Strategies

Product development is an epic journey. It requires dedication and hard work to create something meaningful and impactful. From ideation to implementation, it's a process that takes time but yields rewarding results. Learn about product development and discover how you can make your mark on the world!



Product Development Journey

What is 

Product Dev.

Product development is like a battle in the marketing arena. It's all about creating and launching new products or services, typically related to existing ones, that will appeal to your customer base. Put simply - it’s keeping one step ahead of the competition with innovative ideas on how to make your offering stand out. Think of product development as if you are gladiators preparing for an epic clash - tweaking weapons, honing skills and perfecting looks!

In our modern world of instant gratification and technological advances, the ability of companies to foray into the ever-evolving market is no longer enough; they must instead have tactics up their sleeves when it comes to staying ahead of their game through product development. This process involves analysing customer wants and needs before assessing any changes that should be made for maximum visibility/impact. Once decided upon, implementation then occurs via efficient processes such as accounting procedures and quality checks before finally being marketed towards potential buyers – this strategy can thus help revitalise sales within a stagnant sector while engaging current customers in various ways (improved loyalty schemes).

Within product development lies a multitude of tools such as market research techniques and data evaluation which allow businesses to assess its items prior to launch whilst steering clear from unprofitable decisions along the way; this allows teams to gain clarity on whether projects need fine-tuning / require further consideration in general prior going public with them. Additionally, referring back every so often helps organisations keep abreast with changing trends while realising true potential when utilising these findings effectively too!

Ultimately getting one’s ducks in a row can really pay off here: thorough preparation maximises time allotted thereby enhancing chances of success by enabling both parties – buyer & seller - identify what works best at each point in time (momentum building) - just like that scene from 300 where King Leonidas instructs his spartan troops on formation for defence against Persian invaders! In conclusion: well thought out strategic approaches akin those portrayed by Mr Sparta himself result in successful occasions once activated within “the ring” i.e. let’s get ready...ready…3..2..1 FIGHT!!

How you can leverage it in your business

  1. Enhancing user experience: Product developement can be used to improve existing products based on customer feedback, or create new iterations of product to meet consumer demands. By creating a better and more intuitive user experience, marketers can attract and retain customers.
  2. Exploring new markets: Analyzing consumer behavior in different market segements helps marketers segment their customers and develop the right message for their target audience. With product development, marketers can identify and gain access to new opportunities by adjusting their messaging for different demographic and geographic areas.
  3. Developing relationships with influencers: Networking with industry experts and leveraging them as brand ambassadors is an important part of any marketing stragegy, but it’s essential to build relationships with influencers who are familiar with your products through product development initiatives. This enables you to get valuable insights that shape decisions about design changes or other improvements down the line, helping boost sales in the long run.
From its early days of market surveys and focus groups to today's sophisticated technology-driven approaches, product development has been the driving force behind creating goods and services that meet customer needs, allowing companies to stay ahead of the competition.

Other relevant use cases

  1. Creating and launching new products or services
  2. Assessing any changes to increase visibility/impact
  3. Utilizing market research techniques
  4. Evaluating data to assess product performance pre-launch  
  5. Setting efficient processes such as accounting/quality shortlists
  6. Referencing back regularly to keep up with trends/realize potential  
  7. Maximising time allotted through thorough preparation  
  8. Enhancing chances of success through effective use of findings  
  9. Momentum building by focusing on what works at each given time
  10. Strategic approaches towards successful activation within the ‘marketing arena’

The evolution of 

Product Dev.

Product Dev.

Product development has been a key factor in marketing for decades. Ever since the need to create goods and services to meet customer needs arose, product development has grown and adapted alongside other marketing techniques.

The history of product development dates back centuries. It involved producers creating products with a specific purpose in mind using traditional methods such as market surveys and focus groups. This provided them with crucial information about what customers wanted, allowing their efforts to be tailored towards satisfying that demand. Over time, new approaches were developed to refine the process and make it more efficient.

From the mid-1980s onwards, technology began playing an important role in product development by enabling access to broader audiences and improving data analysis capabilities. Automation was also used to reduce costs associated with producing prototypes for potential products, allowing businesses to better assess their develop strategies before making costly investments into testing ideas that later proved unsuccessful. As technology became even more advanced, so did competition; companies needed ways of staying ahead of their competitors which gave rise to a greater emphasis on innovation through product usage-tracking technologies like analytics software or experimental platforms such as artificial intelligence applications or voice interfaces.

Sweet facts & stats

  1. One in three companies wait until their products are largely complete before starting the marketing process for them
  2. Up to 75% of product design costs come from feature and functionality changes during the development phase.
  3. Allocating more resources to the early stages of product development can help reduce redesign expenses down the line by up to 18%.
  4. Product launch timelines have decreased by an average of 30%, over the past decade as a result of improved technologies that facilitate rapid prototyping during development cycles.  
  5. Over half of successful products launched in 2020 were displayed through digital marketing channels such as websites, social media or email campaigns first.
  6. Sparta was known for its sophisticated methods of developing new weaponry and strategy—clearly they knew something about effective 'product' development!

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