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Article

Rise Above Noise: Outbound Lead Gen Excellence!

Outbound marketing is a powerful lead generation tool. It can help businesses reach potential customers, build relationships and create brand awareness. Learn about Outbound marketing to see how it can benefit your business.

Outbound Marketing Lead Gen

What is 

Outbound Marketing

Outbound marketing is all about mastering the art of getting yourself noticed by potential customers. It involves activities such as email campaigns, telemarketing and trade shows that target leads with direct messages or contact in an attempt to get conversations started. A key strength of outbound marketing efforts lies in its ability to kick-start organic customer relationships–similar to how a spark ignites a flame. This can create an apex effect where people become more aware of your product, brand or company.

When it comes to lead generation, think of outbound marketing like a gladiator entering the Coliseum–it's all about having the tenacity and grit to get noticed amongst competitors and rise above the noise. Crafting persuasive messages, perfecting call scripts and utilizing data analytics are just some strategies used when planning outbound campaigns that deliver impressive ROI. It’s also super important for digital marketers to use comprehensive testing tactics when thinking up innovative ways for reaching potential buyers through channels like digital ads or opt-in lists.

Interestingly enough, this type of marketing often incites conversions even quicker than passive strategies including SEO, content creation and PPC campaigns due to immediate connection possibilities between salespeople and prospects over outlets like email & telephone exchanges. Through these forms of communication lasting impressions can be quickly made which might be difficult otherwise without trying outbound tactics first! Together with subtle nuances around segmentation & timing using modern solutions including personalization technology & automated tools – marketers have a powerful toolkit at their disposal geared towards generating qualified leads into profitable opportunities..

All you need is faith (and good old fashioned hard work), plus creativity mixed with practicality – then you’ll be one step closer towards seeing results from your planned outbound campaigns! The idea here is make sure your message stands out amongst the cacophony on average dedicated networks…only by sticking true to mission will success soon follow! As they say: “If there ain’t no noise, nobody hears ya!” Get creative but keep it classy folks: turning up volume only works if what you have something that others want…show off those skills smartly!

How you can leverage it in your business

  1. Cold emailing: Reach outt to potential leads with personalized emails that can open doors and spark interest in your product or service. With the right subject line, message, offer and timing, you can start conversations with people who are already interested or curious about what you're offering.
  2. Paid advertising: Games like Google Ads and Facebook Advertising allow businesses to target users based on demographics and interests – giving greater reach within a short period of time. Getting your ads noticed by the exact audience you’re targeting will help spark engagement, clicks and ultimately lead generatoin.
  3. Events: If used correctly, events can be one of the best ways to generate organic leads for your business. This involves engaging the community around your topic or industry in order to build relationships between potential customers and your brand. Hosting workshops, webinars and networking sessions allows for more personal connections which can result in higher conversions down the road.
Outbound marketing requires creativity, practicality and tenacity to get noticed amongst the competition and generate meaningful leads into profitable opportunities.

Other relevant use cases

  1. Email campaigns
  2. Telemarketing calls
  3. Trade shows
  4. Digital ads
  5. Opt-in lists
  6. Automated Tools
  7. Personalization technology
  8. Segmentation Tactics
  9. Network Alliances
  10. Billboards advertising

The evolution of 

Outbound Marketing

Outbound Marketing

Outbound marketing has come a long way since it originated in the early 20th century. Initially, outbound marketing was used primarily for sales campaigns and direct mail solicitations were sent to consumers without their permission, leading to complaints of "spam" on an unprecedented level. As technology advanced and consumer preferences changed over the decades, so did outbound marketing.

The concept of "lead generation" entered the spotlight about two decades ago with marketers now focusing more on obtaining quality leads as opposed to concentrating solely on increasing sales figures. They began shifting away from haphazardly blasting potential customers with unwanted messages or materials and instead adopted tactics such a mass media campaigns, online advertising, loyalty programs, cold calling and other methods aimed at engaging prospects in ways that would garner meaningful relationships with them.

Furthermore, social media platforms have solidified their role as one of the most powerful lead-generating tools available today; providing an unparalleled ability to directly engage audiences who have already expressed interest in your company’s products or services. Encouraging consumers to reconnect through email campaigns can establish a two-way dialogue between individuals and organizations as well as create opportunities for proprietary content sharing and referrals too -- making this method particularly fruitful when it comes to lead gen. And because people are increasingly avoiding traditional televisions ads, outbound practices like promotional events are still immensely helpful albeit harder than ever before due to intensive competition across industries vying for attention from limited attention spans.

Despite some companies utilizing more cost effective alternatives like artificial intelligence tools that perform many functions traditionally associated with human representation in lead generation processes - including field operation planning - natural outbound strategies will always remain relevant even if they become less popular over time given how effective they’ve proven themselves time after time again where measurable ROI is concerned; plus there's something special about interactions carried out by actual people that simple machine learning algorithms just can't replicate yet!

All things considered then we had better not forget that while there may be several new digital waves rolling into shore daily, those same tenets upon which big wins via telephone banks (and boomboxes) were attained historically can still hold true today provided you've got the right strategy firmly grounded in data implemented across your entire customer engagement journey: otherwise don't expect much return on investment!

Sweet facts & stats

  1. Over 92% of all traditional marketing strategies, such as direct mail, emails and events, are part of outbound marketing campaigns.
  2. 41% of lead generation can be attributed to outbound efforts like cold calling and email marketing.
  3. Inbound leads cost, on average, 61% less than outbound leads do to acquire—a considerable saving for any business looking to grow their customer base economically.
  4. On average it takes 18 dials to connect with a buyer via cold calling; however every fifth call is met with a positive response according to recent reports.
  5. While over 60% of survey respondents have reported success using webinars or podcasts as an outbound marketing strategy; effective advertising through radio or TV remains the favorite choice among small businesses seeking lead generation opportunities..
  6. Survey results show that companies who spend at least 25% of their budget on outbound activities are 200-300 percent more likely to achieve their revenue goals compared to those relying entirely on inbound initiatives alone .
  7. A study from 2017 stated 89% of marketers found success when integrating both inbound and outbound methods into their overall sales approach .
  8. Social media remains one of the most popular methods for businesses seeking a return on investment from outside established markets yielding 37 percent better click-through rates than traditional broadcast media ads .
  9. Despite modern day tactics for reaching potential customers gladiators were still employed by some hopeful entrepreneurs in ancient Rome - proving that an innovative blend of old and new techniques can capture the attention required for successful lead generation even today!

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