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Article

Opt-in to Win: Lead Gen Strategies

Opt-in lead generation offers many benefits, such as improved data quality, increased customer engagement and better segmentation. It also helps to build trust with customers by giving them control over how their information is used. With opt-in lead generation, businesses can ensure that they are capturing high-quality leads who are more likely to convert. Learn about Opt-in and discover the advantages it can bring for your business!



Opt-in Benefits of Lead Generation

What is 

Opt-in

Opt-in is a popular marketing approach used in business and consumer context. It allows companies to acquire leads by making an individual voluntarily provide their details, such as email address or contact information that enables the business to send promotional materials about products and/or services. It’s a win-win situation for businesses and customers alike – customers get valuable offers, while marketers gain more leads for their campaigns.

Simply put, opt-in is when somebody gives permission to have promotional material sent directly from the company. Companies usually ask customers if they would like to opt-in on a website form or pop up window. Once this has been completed, companies may start sending marketing emails which reiterate discounts or deals related to the product being advertised.

The focus of an opt-in campaign is gaining fully informed consent through offering potential leads incentives in exchange for giving their personal data away freely. Opt-ins also give consumers more control over what communications they receive as users can select preferential treatments within newsletters or updates relating specifically to them (e.g., male versus female subscribers). The bottom line? With so much benefit on both sides, opting in is quickly becoming one of the central tenets of a successful lead generation strategy!

Think of it this way: opting in is like spartans fighting against gladiators - with well equipped armor - around every corner! But unlike brave warriors going against unknown odds, opting in involves arming oneself with knowledge about who will be getting your information and how exactly it'll be used before taking action; ultimately leading one into successes rather than defeats!

How you can leverage it in your business

  1. Incorportae opt-in forms prominenty on your web page and use A/B testing to hone the design until it appeals most to leads.
  2. Utilize savy pop-up boxes that appear when visitors arrive on the website, encouraging them to enter their email address in exchange for exclusive content or discounts.
  3. Leveragae a multi-step opt-in process by sending out an automated sequence of emails inviting readers to sign up for a newsletter or trial product offering.
Opt-in is a key part of successful lead generation campaigns, allowing companies to gain fully informed consent while consumers get valuable offers and control over what they receive.

Other relevant use cases

  1. Subscription Form
  2. E-book downloads
  3. Newsletter signups
  4. Online Surveys or Quizzes
  5. Free Trial/Demo Offers
  6. ‘Join Now’ Forms
  7. Contact Us Pages
  8. Social Media Follows
  9. Sweepstakes, Contests and Giveaways
  10. Open Sheet Documents

The evolution of 

Opt-in

Opt-in

Opt-in has been a part of lead generation for years. It involves granting permission to receive marketing communications, allowing companies to contact customers and prospects online in the form of emails, text messages, and favorable outcomes. The history of opt-in began when email marketing was first used in the mid-1990s, creating an ethical way for marketers to obtain customer information on a voluntary basis.

Before long, opt-in campaigns had moved beyond email lists as websites started incorporating "opt-in" forms and collecting user data from subscribers; this practice is still commonplace today and serves as a critical aspect of lead generation. With improvements in technology came innovative tactics like list segmentation, which allowed marketers to offer customized recommendations based on client interests and preferences – making their messages even more personalized than before!

As the importance of lead generation continues to increase across various industries, so do expectations around opt-in compliance. Organizations are finally recognizing that it's essential not only legally but also ethically to ensure users consent before any type of outreach can take place - otherwise they risk appearing spammy or intrusive. For this reason we've seen an evolution within organizations towards greater transparency regarding how data is collected and processed in order to maintain consumer trust.

Looking ahead, it is likely that opt-in will become an even more significant part of successful lead generation strategies over time - as personalization gets ever more sophisticated with better predicted consumer behavior models being developed. Businesses need to understand that setting up robust processes for obtaining consumer consent should be just as important to them as taking advantage of all the latest technological advances at their disposal for use in communication campaigns - without sacrificing respectability or ethics along the way!

Sweet facts & stats

  1. Opt-in email accounts for 14.3% of total marketing leads and is second only to web searches at 38.2%.
  2. 28% of consumers are using opt-in emails to make purchasing decisions, versus just 21% who cite social media as the primary factor in their decision making process.
  3. As much as 80% of leads generated from opt-in programs results in successful conversions for most businesses.
  4. Over 50% of companies that use an opt-in subscription system report a higher customer engagement rate and more repeat customers over time than those who do not utilize this tool.
  5. 92% of marketers believe that personalization is essential when developing an effective lead generation strategy– particularly with opt-in forms which require users’ personal information upfront before contact can be made with them later on down the line!
  6. Consumers tend to better engage with personalized content over generic content when subscribing to an email list– with 36 percent being more likely to open or share it according to recent studies done by Ascend2 Marketing Research Services in 2018 alone!
  7. If you want your message heard, 60 percent of respondents said they were less likely to ignore a newsletter if it was sent from a brand they know, thus giving brands more incentives towards “luring” prospects into becoming potential customers through subscription lists such as opt-ins!
  8. The average Gladiator used "opt-ins" (helmets) when facing potential death by lions - proving that sometimes even opting out has its benefits!

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