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Article

Unlock Inside Sales Potential: Navigating Today's Complexity

Maximizing efficiency for Inside sales is key to success. Organizations must understand the process and how to leverage it in order to maximize profits. Learning about automation tools, customer segmentation, and other strategies can help streamline this process. Investing in resources like training and technology can also be beneficial. Take the time to learn more about Inside sales today and see what opportunities await you!

Inside Sales Efficiency Harnessing

What is 

Inside Sales

Inside Sales is a form of sales in which representatives connect with potential customers over the phone, via email, or through other virtual platforms. It can also include working with and developing relationships with current business partners through web meetings and conferences. Unlike outside sales which involves generating leads offline or meeting with clients or customers face-to-face, Inside Sales relies heavily on technology to bridge the gap between buyers and sellers.

At its core, Inside Sales is all about connecting the right people at the right time: inside sales reps at an organization reach out to contacts that they think would be interested in their products and services. These connections are usually made online—researching potential prospects on social media sites such as LinkedIn -- but can also use traditional methods like cold calling. The goal of Inside Sales is to get qualified leads from whom high-value deals can then be closed by more senior members of the team.

The modern "salesperson" might best be compared to a spartan warrior--disciplined yet flexible, fierce yet diplomatic, flawless execution paired with strategic agility; never relenting in their mission for increased revenue for their company. Like gladiators before them, these individuals employ strategy; approaching each opportunity differently based on insights into individual customer needs gathered during prospecting efforts earlier in the relationship life cycle. Every day presents new challenges requiring skillful adaptability on behalf of the "sales machines".

Simply put, inside sales consists of customer engagement techniques used primarily online or electronically by workers whose duties don't require leaving an office setting to journey out into market territories (as pertain outside sales). At heart, it's what many businesses rely upon today when selling concepts or products remotely; repurposing this talent wisely provides stakeholders both returns and opportunities well beyond expectation levels regardless one‘s target consumer world population segment size totals!

How you can leverage it in your business

  1. Leveraging Inside saless teams to build pipeline – Rather than using field reps, Inside sales can form an integral part of the sales process at any stage; from pre-qualifying leads, to uncovering new opportunities and nurturing relationships externally. This should be used particularly when access to on-site resources is restricted or difficult to source.
  2. Utilizing direct dial software for efficient outreach – Direct dial tools have revolutionised how swiftly and effectively contacts at target accounts can be called, meaning that sales teams are able to connect straight through and get into meaningful conversations quickly. Deployed in unison with Inside sales personnel, increased levels of outreach present clear opportunities for success rates and results as a whole.
  3. Amplifying existing marketing efforts via Inside Sales – With existing campaigns come fresh asset drops and content updates which offer a great platform for introducing prospects, raising awareness of your organisation’s audiance from within relevant sectors, industries or regions of interest . As such this offers clear potential for ‘call blitzing’ activity plus other targeted approaches across a number of verticals - all based upon active campaigns & themes broadcasting out.
Inside sales has come a long way from traditional face-to-face interactions to today's sophisticated, AI powered marketing tools, offering businesses of all sizes the chance to generate more leads while providing consumers with personalized service.

Other relevant use cases

  1. Cold Calling
  2. Creating Opportunities Through Emailing
  3. Generating Leads With Social Media Marketing
  4. Webinars and Online Presentations
  5. Managing Your Sales Pipeline Remotely
  6. Telemarketing Prospecting Campaigns
  7. Product Demonstrations Over the Internet
  8. Using Virtual Chat for Lead Generation
  9. Consultative Selling Via Video Conferencing
  10. Customer Relationship Management (CRM) Platform Utilization

The evolution of 

Inside Sales

Inside Sales

The term “Inside sales” has been around for quite some time now. It all started with the traditional approach of sales, whereby marketers and other sales reps visited tenured and potential clients to present their offers and conduct negotiations face-to-face. Inside sales took a different twist when phone calls became popular in the field of marketing; these generated more leads, allowing marketers to reach broader customer bases without having to travel as much.

Fast forward a few decades and enter the era of technology – things have really taken off since then! The use of e-mail, social media platforms, chatbots and automated messaging drastically changed how inside sales is handled; it enabled teams to work on campaigns more efficiently while pursuing more qualified prospects at once. Nowadays, advances in artificial intelligence even allow marketers to optimize strategies like lead segmentation, hyper personalization and data integration that were otherwise too laborious or downright impossible to manage simultaneously. This way customers can be approached according to their own specific criteria rather than being targeted at random based upon demographic information only.

So what does the future hold for inside sales? Well, with gen Z ready to enter the market soon enough we expect this trend towards higher efficiency levels just prior continue its steadfast incline – you only need look beyond virtual reality technology applications that turn selling from an online experience into an immersive one! Additionally there will likely be increasing opportunities for better tracking performance metrics given IoT development focus on detail collection - thus enabling businesses make smarter decisions quickly. All in all though "Inside Sales" is sure set strong within our commercial landscape - offering endless possibilities moving ahead as it has before!

Sweet facts & stats

  1. Inside sales reps generate 97% of total revenue in B2B organizations.
  2. The inside sales profession has grown by over 7,400% since 1997.
  3. More than 65 percent of companies decreased their field sales team size and increased their inside sales numbers in 2020 due to COVID-19 related restrictions on travel and personal interactions.
  4. On average, an inside sales rep can outsell a field agent by 39% while working remotely from home or any other remote space without compromising on service quality.
  5. 61 percent of customers prefer first contact resolution when reaching out to organizations through inside sales representatives instead of traditional customer service channels like calls or chatbots.
  6. It is reported that 86 percent of executives believe that AI technologies will have a positive impact on their business operations within the next 10 years with 55 percent suggesting that improved customer engagement via inside reps is one key use-case for them investing in such tools and solutions .
  7. Accenture reports that corporations spend as much as 40% less per call delivering services through knowledgeable Channel Sales Representatives (CSRs).
  8. Studies have shown that it takes 50 Spartan gladiators to match the efficiency of one talented Inside Sales Representative!

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