Email marketing has come a long way since its inception. It started out as a direct mail method for businesses, and since then it's grown into one of the most effective digital advertising strategies. Beginning with simple newsletters sent by email lists, email marketing quickly evolved to become an embedded part of retail, finance and other industries.
It's no wonder that savvy marketers now see email as essential for customer engagement and closed-loop marketing initiatives. Companies are recognizing the power of automation, personalization and other advanced tactics to drive revenue from both new customers and existing ones who remain loyal to their brands.
What makes email such an attractive option is its versatility - you can use it to do anything from large-scale pool blasts to individual customer interactions customized in real time. Additionally, there are more tools than ever before available to help companies measure performance metrics like open rates, click-throughs and ROI so that they can continually optimize campaigns for better results.
The future of email looks bright indeed - even if many people line up conferences hidden in their inboxes without looking at them first! With advancements in artificial intelligence (AI) being made regularly, it won't be long until machine learning algorithms take much of the guesswork out of creating accurate segmentation models and more tailored content scenarios based upon pertinent user data. Plus, services such as Gmail Priority Inbox may soon make it easier for individuals to stay on top of their emails quickly – something that could encourage marketing departments everywhere!
Long story short? Email will continue playing a major role in modern day marketing – just don’t expect it go away any time soon!