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Article

Navigating B2C: Bravely Striving for Success in Digital World

B2C is revolutionizing marketing strategies, providing businesses with the opportunity to reach their target audience on a more personal level. Through B2C tactics, companies can better understand customer needs and create tailored experiences that drive sales. Learn about B2C and how it can help you succeed in today's digital landscape!



B2C: Revamping Marketing

What is 

B2C

Business-to-Consumer, or B2C for short, is a type of marketing relationship that occurs in the digital space between companies who market products and services through digital mediums such as websites, apps, social media platforms, email campaigns and more to individual consumers who purchase them. Simply put, it's an interaction both parties engage in to buy and sell goods and services over the internet – think Amazon Prime membership or ordering takeaway online.

B2C is all about convenience and efficiency; facilitating quick transactions so customers can get what they want quickly without having to leave their house. Companies benefit too by being able to gain direct access to customers wherever in the world they might be and also have full control over how sales are advertised without involving third parties as middlemen. It’s a modern way of connecting buyers with sellers which capitalizes on 21st century technology.

It's no surprise then that businesses view conquering the B2C business model like hacking through a thick jungle - competitive but potentially rewarding if you hit the jackpot! Think of spartans Storming into battle at Thermopylae or two gladiators entering an arena for combat: neither can guarantee victory but nevertheless proceed with courage because it might just lead them past all obstacles straight towards success. That's essentially how eager companies feel about exploring new frontiers within B2C marketing - ready for whatever battles lay ahead still hopeful that it'll open up great prospects despite an unpredictable outcome.  

How you can leverage it in your business

  1. Utilize automated email campaigns for personalized customer outreach: Automating personalized messages based on customers’ interests, products they own, or subscriptions they have can help increase the chances of a sale and provide further value to your target audiance.
  2. Run social media campaigns to reach more potential customers: Take advantage of every B2C marketting opportunity—social media in particular—to engage with current and prospective customers and showcase your brand’s offerings through creative content and visuals produced specifically for this purpose.
  3. Implement influencer marketing initiatives: Influencer marketting is a great way to expand awareness about the goods or services offered by businesses. Reach out to high profile industry personalities who have millions of followers that could be drawn towards your business; they will gladly advertise or endorse your product or service in exchange for fees paid after agreement on a negotiated contract both parties understand before taking action.
Business-to-Consumer (B2C) has become an integral part of modern businesses' marketing strategies, providing them with access to valuable customer data and insights through advanced technologies such as artificial intelligence (AI) and machine learning (ML), allowing for more effective campaigns and greater ROI.

Other relevant use cases

  1. Online shopping
  2. Digital advertising campaigns
  3. Mobile apps for product purchase and delivery
  4. Social media marketing
  5. Email initiatives to drive consumer activity
  6. Customer loyalty programs/rewards systems
  7. Targeted content marketing based on consumer preferences  
  8. Referral programs encouraging existing customers to share products with others
  9. Subscription services such as Amazon Prime or Netflix membership models  
  10. Discounts offered through B2C interactions

The evolution of 

B2C

B2C

The concept of "B2C" has been around for quite some time. It began as a way for businesses to target consumers directly and build relationships with them through marketing efforts. As technology advanced, so too did the capabilities of companies to access this information via the internet. This opened up an entirely new world of possibilities – allowing businesses to reach out to customers in ways they never could before.

Nowadays, B2C marketing is essential in many business models. With tools like artificial intelligence (AI) and machine learning (ML), companies are able to leverage customer data to obtain insights about their audience that weren’t available previously. AI-driven algorithms also help in targeting different segments across multiple channels and customizing messaging according to each segment's preferences - leading to more effective campaigns overall.

As the world becomes increasingly digitalized, B2C will continue playing an integral role in businesses' marketing strategies. Its ability to create personalized experiences tailored towards individual needs may give companies a strategic edge over competitors who aren't keeping up with emerging trends such as data-driven technologies or omnichannel communication methods. Companies have already begun leveraging these capabilities on a larger scale than ever before; these changes are likely only going come into sharper focus within the near future as businesses realize how much of an impact they can have on one's bottom line when executed properly.

To summarize, B2C has evolved significantly since its inception - from being nothing more than simply another mode of direct mail advertising back then, all the way through innovations such as AI and ML driven marketing today - it’s become indispensable and indispensable means changing fast! The word “B2C” is here stay, so everyone better get accustomed quickly if they want keep up with the competition and maximize their ROI!

Sweet facts & stats

  1. 89% of global B2C marketers use email as a primary customer interaction strategy.
  2. 95% of customers give more loyalty to companies that tailor messages according to their preferences and behaviors.
  3. On average, brands are using 4 different channels for customer engagement in B2C marketing campaigns.
  4. 67% B2C marketers rely on SEO (Search Engine Optimization) as one of their primary lead generation strategies.
  5. More than 80% of consumers expect personalized content from the companies they buy products from online.
  6. Social media is used by 81% of B2C marketers when communicating with customers or prospects and encouraging conversions into sales
  7. About 59% B2C marketers agree that providing relevant offers of discounts is an effective way to build customer engagement in marketing campaigns
  8. 80% of modern gladiators say that personalization and tailoring dynamic messages boost customer trust with any brand or product and encourages them to become repeat buyers  

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